I originally posted this article on ecompunk.com back in march 2013. Interestingly the message and facts didn’t change at all. So I thought it’s worth getting it over here and rework it.
Lately there seems to be a lot of discussion around the death of the physical retail store. Some prophets are saying that e-commerce will eat them all.
Sorry, but I don’t agree here. In my opinion e-commerce is “just” another game changer for retail merchants. Ok, a huge and fast one. But back in history there was always some gamechanger in retail and with it always the vision of retail doomsday of some sort. Mailorder was there to destroy local retailers. TV shopping also. Discount as well. The huge malls were the prediction of small shops going down. And so on. Make some research yourself.