I recently talked at a TEDx salon about the future of retail shopping. In preparation of the talk I was wondering about a very simple question I wanted to answer in the presentation: what was the biggest change for the retail merchants in the last two decades?
Ok, “online” is the obvious, yet easy answer. And I think it’s too simple to answer what happened and will happen with the retail domain. I think what really changed (dramatically) is the playground the merchants act in.
The internet made something possible which wasn’t even imaginable two decades ago. It cracked up a playground that was until then very well defined and slowly moving. The stakes in the high streets and city centres were set and the retailers had their business. Changes of property happened just once in a while. Players entering or leaving the market were pretty rare.